B2B Website
Design Audit.
20 questions across 4 dimensions. Find out exactly what's making your B2B website lose leads, and get a prioritised list of design and copy fixes.
What this audit looks at
Twenty questions across visual design (typography hierarchy, whitespace, brand consistency), copy (whether the homepage explains what you do in one scroll, or makes visitors hunt for it), UX (navigation clarity, mobile responsiveness, load speed as visitors perceive it), and conversion (CTA visibility, form friction, trust signals for a first-time B2B visitor).
B2B startup sites lose visitors most often on clarity, not aesthetics, a visitor who can't tell what you do in 5 seconds leaves regardless of how polished the design is. This audit weights clarity and conversion issues above visual nitpicks.
Frequently Asked Questions
An unclear value proposition in the hero. If a visitor has to scroll or read multiple sections to understand what the product does, that's the highest-priority fix regardless of everything else on the page.