Pricing Page
Checker.
20 questions across 5 categories. Find out exactly why your pricing page isn't converting, and what to fix first.
Why pricing pages underperform
Pricing is the page with the highest exit intent on a SaaS site, visitors arrive already interested and leave because of confusion, not price. This checker scores tier structure (too many or too few plans, unclear differentiation), copy (jargon vs. outcome-based feature descriptions), trust signals (guarantees, logos, and FAQ coverage of objections), and CTA clarity.
The 20 checks are drawn from patterns across dozens of SaaS pricing pages we've audited for client projects, weighted toward the mistakes that correlate most with abandoned checkout, not cosmetic issues like button color.
Frequently Asked Questions
Three is the norm for a reason, one anchor plan, one plan most people pick, and one plan that makes the middle one look reasonable. Two tiers often means an underpriced product; five or more usually signals unclear positioning.